When It's Time ToF*ck It & Let's Pivot
Join Michael Siervo's weekly insights on entrepreneurial breakthroughs, strategic pivots, and business transformation.
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Transforming Failure Into Breakthrough Success
Michael Siervo is an entrepreneur, strategist, and author based in Calgary, Alberta. After experiencing multiple business setbacks and facing the brutal reality of failure, Michael developed a revolutionary approach to business transformation.
His methodology has helped hundreds of entrepreneurs transform their struggling businesses into thriving enterprises by embracing the power of strategic pivots.
Pivot Strategist
Developed framework for business transformation
5X Entrepreneur
Founded multiple seven-figure businesses
Bestselling Author
Published "F*ck It Let's Pivot"
Global Speaker
Presented at 100+ events worldwide
Transform Your Business Mindset
Discover how strategic pivots can transform your entrepreneurial journey from struggle to success through Michael's proven methodology.
Strategic Clarity
Learn to identify when your business needs a pivot and how to develop a clear strategic roadmap for transformation.
Rapid Growth Framework
Implement Michael's proprietary framework to accelerate business growth after executing your strategic pivot.
Resilience Mindset
Develop the psychological resilience needed to overcome setbacks and transform failures into stepping stones for success.
Entrepreneur's Guarantee
If Michael's weekly insights don't provide you with actionable strategies to transform your business within 30 days, unsubscribe with one click - no questions asked.
Why Most Entrepreneurs Struggle & Fail
Rigid Business Identity
Entrepreneurs often become emotionally attached to their original business idea, refusing to adapt even when the market signals change is needed.
Fear of Failure
The paralysis that comes from seeing pivots as admissions of failure rather than strategic adaptations prevents timely business evolution.
Lack of Strategic Framework
Without a clear methodology for when and how to pivot, entrepreneurs make reactive decisions that compound their problems.
Michael's Solution: The P.I.V.O.T. Method
Purpose Recalibration
Realign your business with market demands while staying true to your core mission and values.
Innovation Mapping
Systematically identify untapped opportunities within your current business ecosystem.
Validation Protocol
Test your pivot strategy with minimal resources before full implementation.
Operational Transformation
Restructure your business processes to support your new direction efficiently.
Traction Acceleration
Implement strategic growth tactics to rapidly scale your pivoted business model.
Amazon Bestseller
Get Your Copy of "F*ck It Let's Pivot"
Michael's groundbreaking book provides a complete roadmap for entrepreneurs facing the critical decision to pivot their business. Discover how to transform struggle into success with the proven P.I.V.O.T. methodology.
5-Step P.I.V.O.T. Framework
Complete methodology with actionable steps
12 Real-World Case Studies
Success stories from various industries
Pivot Decision Matrix
Analytical tool to evaluate pivot options
Mindset Transformation Guide
Psychological tools for resilience
Transformations After The Pivot
Hear from entrepreneurs who implemented Michael's P.I.V.O.T. methodology and transformed their struggling businesses into thriving enterprises.
After 2 years of stagnation, implementing Michael's P.I.V.O.T. framework completely transformed my e-commerce business. We pivoted from general home goods to sustainable living products and saw a 247% revenue increase in just 90 days.
Sarah Johnson
CEO, EcoHome Solutions
I was ready to close my marketing agency after losing clients during the pandemic. Michael's book showed me how to pivot to a specialized niche in healthcare marketing. We're now generating 5x more revenue with half the clients and a more focused approach.
David Chang
Founder, MediMarketing
Our SaaS product was failing to gain traction for 18 months. After working with Michael, we pivoted our solution to focus on a specific industry problem. The clarity was game-changing—we secured $2.4M in funding and grew to 10,000+ users.
Jennifer Reyes
CTO, FlowStack
Trusted By Industry Leaders
From the Expert
"The difference between success and failure often isn't your initial idea—it's your ability to recognize when it's time to say 'F*ck it' and pivot strategically. This mindset has transformed thousands of businesses from struggle to success."
Michael Siervo
Entrepreneur & Author, Calgary AB
Professional Background
Founder & CEO, PivotLab Inc.
Consulting firm helping businesses implement strategic pivots
Adjunct Professor, University of Calgary
Teaching entrepreneurship and business adaptation
Award-Winning Author
Business Book of the Year 2022 Finalist
International Speaker
TEDx Talk: "The Pivot Paradox" - 1.2M views
Pivoting Your Mindset
Addressing the concerns entrepreneurs have about making strategic pivots and transforming their business approach.
"Isn't pivoting just admitting failure?"
Not at all. The most successful companies in the world have pivoted multiple times. YouTube began as a dating site, Twitter started as a podcast platform, and Netflix initially mailed DVDs. Pivoting is a strategic adaptation that shows business intelligence, not failure.
"How do I know when it's time to pivot?"
My weekly newsletter provides a Pivot Assessment Framework that helps you identify the key indicators. Generally, consistent revenue decline, market shifts, customer feedback patterns, and team burnout are strong signals it's time for a strategic change.
"Will I lose my existing customers if I pivot?"
Not necessarily. The P.I.V.O.T. method includes specific customer retention strategies during transitions. Many subscribers have reported keeping 70-80% of their existing customers while attracting a new, more profitable customer segment during their pivot.
"What makes your pivot methodology different?"
Most pivot advice focuses only on the business model. The P.I.V.O.T. method addresses the complete ecosystem: psychology, validation processes, operational transformation, and growth acceleration—all working in harmony for sustainable success.
"How much does it cost to properly pivot?"
That's the beauty of strategic pivoting—it often requires fewer resources than continuing on a failing path. My weekly newsletter includes resource-efficient pivot strategies. Many subscribers have successfully pivoted with minimal additional investment.
"What's in the weekly newsletter?"
Each week you'll receive actionable pivot strategies, case studies of successful transformations, psychological frameworks for entrepreneurial resilience, and exclusive insights not found in the book—all designed to help you navigate business evolution with confidence.
Join The Pivot Insiders Newsletter
Every Thursday, receive Michael's exclusive insights on strategic pivots, business transformation, and entrepreneurial mindset shifts not found anywhere else.
Pivot Case Studies
Real-world examples with detailed analysis
Actionable Frameworks
Practical tools you can implement immediately
Mindset Transformations
Psychological tools for entrepreneurial resilience
Subscriber-Only Resources
Exclusive tools, templates, and worksheets
Entrepreneur's Note: Unlike most business newsletters that are thinly-veiled sales pitches, The Pivot Insiders delivers actionable content each week. You'll get the same insights my private clients pay thousands for—completely free.
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The Pivot Insider's Guarantee
If after 30 days you don't feel the weekly insights are providing valuable, actionable strategies to transform your business thinking, unsubscribe with one click—no questions asked.
Unlike other newsletters that over-promise and under-deliver, I guarantee every issue will provide at least one actionable strategy you can implement immediately to improve your business trajectory.