Chapter 11


Michael’s description of this chapter:

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” —Ryan Lilly

I remember reading Gary Vaynerchuk’s book Crushing It. It was mind-blowing and profound to me. From that point on, I tried my best to create a well-crafted brand that would represent me. I later read his book Jab Jab Jab Right Hook. It opened my eyes to the importance of social media and how a brand is only valuable if it’s conveyed and communicated on the right media platform.

It’s no secret that social media has dominated the way we live, make consumer decisions, view the world, and spend our spare time. The power of social media is undeniable. Throughout this book, I’ve shared ideas on the entrepreneurial mindset, the importance of branding, and how entrepreneurs have pivoted in this new digital world. It is social media that has allowed people to connect with their customers. Side-hustlers can sell their products and services through the power of social media. Now more than ever, social media has become an integral part of business.

In this chapter I go into detail as to the rise and importance of social media when creating your brand. I share research and statistics on what platforms are best for what application and some emerging trends that you can leverage when building your brand.

  • Facebook: The Godfather of Social Media
  • YouTube: Seeing is Believing
  • Instagram: A Picture tells a Thousand Words
  • LinkedIn: It’s about linking up
  • Clickfunnels: One click away from conversion
  • Can’t forget these: notable mentions
  • TikTok: Not just for song and dance
  • Clubhouse: Eavesdropping with a purpose
  • Five Essential Social Media Tips for the Business Pivot
  • How I pivoted: Alex Sundar, CEO of Alex Sundar Fit, online fitness coach
Contributing Author:

Alex Sundar

CEO of Alex Sundar Fit, online fitness coach

My name is Alex Sundar and I’m an online fitness coach and the CEO of United Coaching. I am very excited and honored to be a part of this book created by Michael Siervo. I’ve been a fitness coach for over 12 years and have personally impacted over 1000 lives and thousands of lives weekly within my business itself, guest speaking and my social media presence. 

A little bit about me. I am from Calgary, Alberta Canada. And I have created a very successful fitness coaching business that specializes in weight/fat loss. Throughout my fitness experiences I’ve coached people from professional athletes, to people in wheelchairs, injuries, bodybuilders, models, to the everyday office person. I have also been an education instructor in fitness to teach continuing education for personal trainers and currently I still do but more on the business aspect side for fitness coaches. 

My sole goal with being part of this project is to provide impact through my story and inspire you to pivot within your life regardless if its business, personal, or even fitness. I am a big believer that our current circumstances are created through us, and we always have the opportunity to change it. And it’s exactly what I did with my life and business during COVID. I have created an empire that is constantly growing every single month. Not only do I get to impact more lives through my fitness coaching business, but I get to impact the lives of my team and employees as well. In the last 2 years of COVID I have really expanded my business from me to a growing team and I am excited to see where we are going to take in the coming years and how many lives we will impact. If your goal is to PIVOT, start with your fitness. Eat better, sleep better, start working out because your physical will translate to your mental game and allow you to be unstoppable. 

If you are reading this I would like to connect with you, and get to know your story and how this book has impacted your life. And if I could impact your life in any way even better. If you want to know more about me, please reach out and message me on my instagram alexsundarfit, facebook and linkedin Alex Sundar, tiktok alexsundarfit, and podcast which I will announce coming this year. You don’t want to miss that one, cause to brag I am a really good impactful speaker ; ).

Facebook: Alex Sundar

Instagram: @alexsundarfit

LinkedIn: Alex Sundar

Tiktok: @alexsundarfit