Chapter 12


Michael’s description of this chapter:

“I have never worked a day in my life without selling. If I believe in something, I sell it and I sell it hard.”—Estee Lauder 

For my entire business career, I have been in a sales role. Whether it was selling clothing in a retail store, providing merchant services to small- to medium-sized businesses, or creating institutionally credible solutions for high-net-worth clients, one thing I have learned to appreciate is the art of selling. 

If you are reading this, there is a strong possibility that you already understand the importance of sales. For those of you who have gotten by up to this point by avoiding your fear of sales, now is the time to overcome your fear. Whether you are a local baker who makes the best pecan pies in town, a mechanic who specializes in turning gas powered vehicles into electric ones, or simply an entrepreneur who wants to focus on your strength while outsourcing your weakness, the art of sales is imperative to surviving in this new world. 

For many, the idea of sales conjures up the image of a used-car salesman dressed in a plaid wool jacket strolling up to sell you that lemon of a car on his lot. Or perhaps sales reminds you of a slick haired businessman in a fancy suit trying to convince you to buy an expensive insurance policy that you don’t need. It’s guys like these that give the skill of selling a bad name. Michael Siervo 176 Let me be clear: Selling is not sleazy. People are sleazy. They are the ones who can rip you off and leave you with buyer’s remorse, not the actual activity of selling.

In this chapter I discuss one of the most important skills you need to survive in pivoting in business and communicating in general. Sell your idea or your pivot won’t go anywhere.

  • Just Learn to Sell: Network Marketing
  • How I pivoted JP Villegas, Presidential Director of Nu Skin
  • The Sales Myth
  • Five key reasons why selling is so important
  • Ten Quick Tips to Improve your Sales Skills
  • How I pivoted Nathan Amor, Owner of F45 Inglewood and Legacy
Contributing Author:

JP Villegas

Presiential Director of Nu Skin

As an American Citizen, JP had a promising career as an Occupational Therapist in the US. However, he chose the path of entrepreneurship with Nu Skin Enterprises and decided to expand his business in the Philippines where he can bless many more families. At present, he leads a growing international business in more than 30 Nuskin Markets and was featured in Forbes Asia as one of the million dollar earners in Southeast Asia. Through this business, he is not only able to enjoy the life that he has always dreamed of, but he is also able to live out his mission of mentoring many to live a life of faith, meaning and purpose.

About Nu Skin Enterprises, Inc.

Founded more than 30 years ago, Nu Skin Enterprises, Inc. develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions. The company builds upon its scientific expertise in both skin care and nutrition to continually develop innovative product brands that include the Nu Skin® personal care brand, the Pharmanex® nutrition brand, and most recently, the ageLOC® anti-aging brand. 


The ageLOC brand has generated a loyal following for such products as the ageLOC Youth nutritional supplement, the ageLOC Me® customized skin care system, as well as the ageLOC TR90® weight management and body shaping system. Nu Skin sells its products through a global network of sales leaders in Asia, the Americas, Europe, Africa and the Pacific. 


As a long-standing member of direct selling associations globally, Nu Skin is committed to the industry’s consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel. Nu Skin is also traded on the New York Stock Exchange under the symbol “NUS.” More information is available at

Facebook: JP Villegas

Instagram: @jpvillegas31

Contributing Author:

Nathan Amor

Owner of F45 Inglewood and Legacy

“I want to help Albertans grow any way I can,” says Nathan. 

Nathan has been helping Albertan’s accumulate, protect, and manage their assets for more than 16 years in the financial services industry. 

He’s received numerous awards and titles throughout his career, including Wealth Professional Magazine’s Wholesaler of the year, but nothing is as rewarding to him as mentoring – whether it’s mentoring members with their finances or mentoring members of his team. 

“I really do enjoy when I can actually help somebody, provide them with advice, and then watch them be successful from it,” he says. 

“It’s hugely rewarding when somebody comes to you, and their financial situation is just the dog’s breakfast, and you get to clean it up and tell them they have enough to retire,” he explains. 

“Just to watch that calm come over somebody is the most rewarding feeling.” 

When Nathan’s not giving financial advice, he’s giving fitness advice. He owns two F-45 fitness studios in the city. At F45 he can take his sales skills and ability to understand the needs of clients to help them with their fitness goals. 

He’s a busy man, but Nathan always makes time for family and travel, with an upcoming trip to Columbia to look forward to.  

“I really enjoy spending time with my family and family get-togethers,” he says. “That’s when I’m happiest, spending time with my family and loved ones.”

Phone: 403-462-3597


Facebook: f45_training_inglewoodcan, f45legacy

Instagram: f45_training_inglewoodcan, f45legacy

Nathan Amor, CFP, CIM

Private Wealth Advisor at ConnectFirst Wealth

Phone –  (403)807-1448

Email –